Lots to learn from blogs

By TJ MacDonald |

Let’s have a specific example of electronically-assisted learning in process. Even better - one that illustrates its power for commercial advancement.

Blogging is a great place to start, particularly given how easily it teams up with humble emails.

Marketing maestro Mark Joyner created a behavioural philosophy he named Simple-ology, the simple science of getting what you want. It’s rapidly grown into a global community of performancy oriented people who are learning and applying Mark’s concepts for their personal, business and financial growth. All supported online with practical, fun and easy-to-follow courses. Surprisingly, the most important one is free. (You will find more on it at http://learn.simpleology.com).

Blogging has been part of Simplology’s growth, which is closely tied to clever leadership of Marketplace Learning. Specifically, Mark has strategically set about helping people in his market learn beneficial things about themselves, their behaviour, his constructs and his solutions to create change in their lives.

He certainly told a lot of people about Simplology via email, and they told a lot more people.

A big part of the explosion was through a more formal process - offering a free multimedia course that gets people understanding and using his principles.

Structured cources delivered online are just one way of helping your market learn what they need to form a business relationship with you. Mark also knows the value of blogs for helping others understand what you’re doing, where you’re coming from and what you can do for them too. All pretty good stuff for preparing the way for trusting, enduring relationships with his audience.

So not surprisingly, Mark Joyner has a Simpleology blog. And with his commitment to helping other people learn things that can benefit them too, he’s just released a new multimedia course on, you guessed it… Blogging!

And he’s using blogging to help spread the word. Is it working? Well, you’re reading about it on my blog aren’t you? And if you’d just received the email I did about another blog that subsequently caught my interest (at www.CoachingforRealEstateAgents.com) then you might have seen another blogger write:

Do you have a blog?

It’s seems to be a near-necessity these days in personal marketing. It’s a way to give value (in the form of education) to your clients and potential clients, as well as give them the opportunity to get to know you as person, rather than simply as your title.

Isn’t influencing a person to know, trust, and like you at the core of whether or not they ultimately do business with you?

If you do have a blog, is it effective? How are you measuring its effectiveness?

Whether you have a blog or not, you’re in luck.

One of the world’s biggest names in Internet Marketing, Mark Joyner (known for his Simpleology course, among other things), is offering his new how-to-blog course for free.

The kicker is that to get my hands on it, I’m supposed to post the following copy right here on this blog that you are now reading — which, by the way, is a excellent example of free viral marketing.

My advice? Take note, Listen, and Learn!

Here’s that copy (which itself is a good piece of compelling copywriting):

I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.

It covers:

The best blogging techniques.

How to get traffic to your blog.

How to turn your blog into money.

I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.