On marketing

Business Blogging now a strategy

Wednesday, May 7th, 2008

In an earlier post I talked about blogging as a part of business strategy, and identified an excellent, free learning resource for people wanting to get a solid grounding in business blogging.
Though written a few months ago my comments point to an excellent use of blogging by Mark Joyner of Simple-ology fame, in which he […]

Marketing strategy - SIVA replaces 4P’s?

Tuesday, August 28th, 2007

For decades market leaders and those who aspire to market leadership have tuned and re-tuned their marketing strategy to optimise their 4Ps.  Their marketing mix has seen a constant ebb and flow of emphasis on Product, Promotion, Price or Place (or Position, if you prefer.) 
With the diversity of opinions not just on terminology but also […]

Marketing is definitely no joke

Wednesday, August 22nd, 2007

In a previous post I pointed to a scathing criticsm of marketing. [Is your marketing a joke?]   If you are ‘in marketing’, I hope you didn’t take it too seriously and actually go ‘kill yourself’.
So, if you survived, what’s your perception of marketing?  Chances are you are reading this without a doubt in your mind about […]

Is your marketing a joke?

Monday, August 20th, 2007

Do you know that more people are laughing at marketing than buying it?
Its true!  Maybe nobody has earned a PhD for researching this yet, but there is another way of knowing.  People vote with their feet!  And with their mouse clicks.
YouTube, one of those self-broadcasting phenomena giving everyone a soapbox, just threw up some interesting […]